Pepsi Pulse, Pepsi Sound Off to drive social engagement

PURCHASE, N.Y. — PepsiCo has unveiled two digital platforms that focus on the company's partnership with Fox's reality competition show, "The X Factor."

Pepsi Pulse is shaped to be a real-time digital visualization of the conversations taking place on the social media surrounding such Pepsi partnerships as "The X Factor." The platform provides a visual storyline and gives consumers a forum to follow the "pulse" of a certain topic or individual in real-time, the company said.

Meanwhile, Pepsi Sound Off is a social TV platform that allows fans of "The X Factor" to connect with each other and incorporates gaming mechanics to enhance the social TV experience. How it works: Users can log on to Sound Off using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments "fanned" by others. Those that garner the most fans will be in the "spotlight" will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show. For Pepsi Sound Off, the company is leveraging the technology of PepsiCo's digital labs partner Gigya, a social integration provider. The partnership will power user interaction and engagement by utilizing Gigya's social login, game mechanics and comments and activity feed plugins.

Eventually, the platforms will drive social engagement around other Pepsi entertainment properties, the company said.