Pepsi refreshes soft drink portfolio

PURCHASE, N.Y. As part of the company’s “Refresh Everything” campaign, Pepsi announced Thursday it is reinvigorating its beverage lineup with the introduction of three new products.

Pepsi Natural, Pepsi Throwback and Mountain Dew Throwback, all sweetened with natural sugar, will be hitting the beverage aisle this March and April.

An all-new premium cola, Pepsi Natural is made with all-natural ingredients, including lightly sparkling water, natural sugar, natural caramel and kola nut extract. It is packaged in a sleek 12-ounce glass bottle and is available in single-serve and 4-packs initially in the premium and/or natural food aisles of retail outlets in ten regional markets, including New York and Los Angeles.

Meanwhile, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ‘60s and ‘70s, sweetened with natural sugar in a retro-look package. The Throwback duo will be available nationally for eight weeks only, beginning April 20.

 “We’re complementing and reinforcing our core soft drink offerings with a hat trick of innovative products,” said Frank Cooper, VP portfolio brands, Pepsi-Cola North America Beverages. “Pepsi Natural and the Throwback duo give consumers the opportunity to refresh how they experience soft drinks ? from a premium, all-natural beverage to a fun, retro twist on two of our most popular brands. We’re continuing to offer a variety of products across different beverage categories, with a splash of nostalgia and entirely new experiences.”