Pepsi revamps Web site, boosts digital media presence

PURCHASE, N.Y. Pepsi-Cola North America has given its Web site, pepsi.com, a total makeover.

The purpose of the Pepsi site re-launch was to simplify the visitor experience, the company said. Pages were designed so users can easily select links to four main features, including: the Design Our Pepsi Can promotion contest, Diet Pepsi Max information pages, the Pepsi Racing page featuring NASCAR tie-ins and Pepsi Stuff, the site’s merchandise page.

“Lots of assets live on our pages,” John Vail, director of interactive marketing group for Pepsi-Cola North America said. “We wanted to make an easy way to find so consumers don’t have to hunt and peck.”

Pepsi.com was launched in 1996 and gets a facelift about every two years. The company said that the site receives about a million unique hits per month.

Each year, Pepsi North America seems to move even more of its marketing efforts to digital media. In 2007, the company spent about $17.5 million on digital media for its beverage brands, nearly doubling the amount spent in 2006 ($9.4 million), according to reports.