Pepsi teams up with Yankees outfielder Aaron Judge
PURCHASE N.Y. — Pepsi has announced a partnership with "Baby Bombers" generation member and rising star of the Yankees, Aaron Judge. The outfielder will serve as the new face of the beverage company, championing the spirit and excitement of baseball on and off the field.
"We are thrilled to welcome Aaron to the Pepsi family," Justin Toman, senior director, Sports Marketing, PepsiCo said. "He's one of the biggest rising stars in baseball and we're looking forward to working together to engage baseball enthusiasts in new and unique ways next season and beyond."
During his first full season with the team, Judge has become a rookie with a record of 52 home runs just within this year. The brand is certain he will bring the excitement of America’s favorite pastime to fans of the team and beverage nationwide during the 2018 season and beyond.
"I am very excited to be working with Pepsi. Having grown up with Pepsi in my home, it makes this partnership even more special," New York Yankees outfielder Aaron Judge said. "Just like Pepsi, I always try to find ways to celebrate this great sport with our fans. They're now providing me another way to share my passion for the game."
Pepsi is continuing its relationship with the game, as exemplified to players past and present. Most recently, the “Caps off to the Yankees” program with Gary Sanchez solidified this by allowing fans the opportunity to select a limited-edition Gary-inspired New York Yankees cap designed by Bronx artist Andre Trenier.