PepsiCo to acquire Bare Snacks

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PepsiCo to acquire Bare Snacks

By Gisselle Gaitan - 05/30/2018
PepsiCo is expanding its better-for-you snack options with its newly announced acquisition of Bare Foods, which does business as Bare Snacks.

“For nearly a dozen years, PepsiCo has been committed to Performance with Purpose, our vision of making more nutritious products, while also reducing added sugars, salt and saturated fat. Bare Snacks fits perfectly within that vision,” Indra Nooyi, chairman and CEO of PepsiCo, said. “The Bare Snacks leadership team has done an outstanding job building a top-tier organization and a strong brand with authentic roots, and I couldn't be more excited to welcome Bare Snacks to the PepsiCo family.”

Founded in 2001 by a family-owned organic apple farm in Washington, Bare Snacks began as a baked apple chips line that was sold at local farmer’s markets. The company’s current leadership team has expanded its portfolio to include apple, banana, coconut snacks and vegetables chips.

All of the brand’s products are baked, Non-GMO Project Verified, feature clean labels and are sold both online and in retail locations across the nation.

“We are thrilled to work with the PepsiCo team to further our mission of bringing simplicity to snacking,” Santosh Padki, CEO of Bare Foods, said. “With a shared passion for crunchy, better-for-you snacks, PepsiCo is the right partner to help bring our simply baked fruit and vegetable snacks to even more consumers across the world, and continue to grow our brand.”

Bare Snacks will continue to operate independently from its headquarters in San Francisco, with its leadership reporting to Frito-Lay.

“Bare premium baked fruit and vegetable chips are an exciting expansion of Frito-Lay's better-for-you snack offerings,” Vivek Sankaran, president and chief operating officer for Frito-Lay North America, said. “While we will continue to offer the current Bare Snacks product line, we look forward to working with the Bare Snacks team to deliver new, innovative options, and ultimately expanded distribution, to meet the ever-growing consumer demands for authentic and nutritious snacks.”