PepsiCo announces major distribution agreement with ROCKSTAR Energy Drink

NEW YORK PepsiCo has signed a multiyear deal to distribute ROCKSTAR Energy Drink, giving the cola company a significant push toward becoming a leader in the energy drink market and making it the master distributor of the brand.

The energy drinks will be distributed in most of the United States and all of Canada by Pepsi Bottling Group, PepsiAmericas, Pepsi Bottling Ventures and other independent Pepsi-Cola bottlers. ROCKSTAR still takes full responsibility for research and development, marketing and manufacturing.

This is PepsiCo’s fourth claim to the energy drink segment, as it already distributes AMP, No Fear and Starbucks brands.