PepsiCo launches Lemon Lemon sparkling lemonade

PURCHASE, N.Y. — PepsiCo is prepping for summer with the launch of its sparkling lemonade Lemon Lemon. The beverage contains a mix of lemon juice, bubbles and a touch of sweetness, the company said. It comes in Original, blackberry and peach flavors in 12-oz. cans that contain 70 calories.

As part of the Lemon Lemon global launch, the company is creating a series of picnics in Toronto, Paris and New York, which will feature live music, food, refreshments and Lemon Lemon. In New York, the brand will host a floating picnic on the Hornblower Infinity yacht featuring a performance by singer/songwriter Calum Scott.

“Lemon Lemon is the perfect refreshment when you're looking to escape from the day-to-day grind,” PepsiCo marketing director Rosemarie Iannucci said. "We are excited to kick-off summer with a Lemon Lemon floating picnic, encouraging New Yorkers to relax, recharge and reconnect with those around you.”

Lemon Lemon is currently available in the United States, Canada and Western Europe. The U.S. launch is being supported by digital, mobile and radio campaigns, the company said.