PepsiCo targets teen market with fruit-flavored Aquafina sparkling water, flavorings

PURCHASE, N.Y. — PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

Aquafina said the zero-calorie products would meet teenagers' desire for refreshing beverages and parents' need for healthy products for their families.

"In looking at the beverage landscape, we realized there weren't a lot of better-for-you options designed for and by teens," Aquafina senior director Rebecca Granne said. "With our new Aquafina FlavorSplash products, we hope to inspire creativity and bring out the individuality of consumers all across the country by encouraging them to mix and match the products to customize their own flavors and have fun while doing it."

The water flavorings include So Strawberry, World Peach, Berry On, while the sparkling water beverages include Color Me Kiwi, orange-flavored Peelin' Good and Berry Loco.