Pereira & O'Dell named Henkel's agency of record

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O'Dell's creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.

"Henkel's laundry and home care brands have been trusted by generations of families. Our goal is to maintain the trust in our brands and preserve the organic growth we've experienced," said Eric Schwartz, general manager of laundry and home care at Henkel Consumer Goods. "It takes constant innovation, talent and a relentless pursuit of excellence. These are qualities we found in Pereira & O'Dell, which made them our choice for agency of record."