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Perfect Potato focuses on ready-to-eat potatoes

Robinson Fresh and Albert Bartlett want to change the way consumers indulge in potatoes.

The Eden Prairie, Minn.-based companies unveiled its new Perfect Potato line, which includes bite-sized and pre-washed potatoes, in 1.5-pound pouches, 5-pound pouches, and 1-pound microwaveable trays.

“Our customers expect Robinson Fresh to continue to bring innovation and new products to the marketplace,” Michael Castagnetto, vice president of global sourcing at Robinson Fresh, said. “The potato is the top vegetable by volume in the United States, according to IRI, and is a great staple food for most families, but more and more consumers demand convenience. That’s why we’re excited about this new product line; it combines ease with innovation.”

Perfect Potatoes’ microwaveable tray features seasoned pairings in four varieties, including:

  • Radiant Red, which contains red potatoes paired with a Zesto Pesto spice packet, combines pesto with Italian spices;

  • Yummy Yellow, which has yellow potatoes matched with a Steakhouse Sizzle space packet, has a blend of salt, cracked pepper and traditional steakhouse flavors;

  • Perfect Pair, which features red and yellow potatoes paired with a packet of Little Italy seasoning, contains garlic and Italian herbs; and

  • Marvelous Medley, which has red, yellow and purple potatoes combined with a Hawaiian Red Sea Salt seasoning pack.

“Our potatoes are harvested with equipment specially made for bite-sized potatoes,” Steve Barker, vice president at Albert Bartlett, said. “Then, our processing equipment triple washes and dries them before they are packaged and sent to the stores, making them a perfect, go-to potato option. Carefully thought-out growing, harvesting and processing procedures, paired with complex logistics and supply plans, make for the perfect pairing.”

Further information on the products can be found on the Perfect Potato website.
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