PepsiCo expands Kickstart line

PURCHASE, N.Y. — PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water. The launch will be supported with a television commercial during the Super Bowl XLIX Pre-Game Show.

 

"Mountain Dew Kickstart has been a huge success since it launched two years ago and we're continuing to build the portfolio with the addition of two new flavors — Pineapple Orange Mango and Strawberry Kiwi," said Greg Lyons, VP marketing at Mountain Dew. "Mountain Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on — big, small, every day or epic."

 

Mountain Dew Kickstart first launched two years ago and is one of the company's most successful beverage product launches in the past decade, PepsiCo stated. It grew by more than 50% in its second year, accumulating annual retail sales of close to $250 million.