P&G, Alliance to Save Energy to encourage consumers to practice better laundry habits

CINCINNATI — Procter & Gamble has teamed up with a nonprofit to promote the environmental and energy savings benefits of washing laundry in cold water.

Through its partnership with the Alliance to Save Energy, P&G said the Alliance will work with P&G’s Future Friendly natural resource education initiative, as part of an Earth Day-focused campaign that encourages consumers to change their laundry habits. The campaign will feature a Facebook sweepstakes, pop-up events and media activities. All of the campaign elements will utilize Alliance-provided data and consumer-friendly language to illustrate the environmental benefits of cold water washing and drive consumer action, P&G said.

“We look forward to working with the Alliance to Save Energy to showcase how little acts like switching to cold water washing can create enormous benefits for the environment," P&G VP global sustainability Len Sauers said. "Convincing consumers of the benefits of these habit changes is key because there is a tremendous power in the collective actions of these households.”