P&G introduces new Bounce Dryer Bar

CINCINNATI Procter & Gamble have develop a breakthrough fabric softener product that incorporates freshness, softness and static control benefits in a convenient two or four month bar form.

Bounce Dryer Bar automatically freshens laundry load after load so consumers do not have to worry about using dryer sheets. The product attaches to the drum of a dryer, giving even and consistent benefits for about two or four months, depending on frequency of use and dryer settings.

"Since Procter & Gamble was the first to introduce a dryer sheet in the late 1970s, it is only fitting that we take development to the next level by providing something new and revolutionary to share with the mass market," said Bob Stallman, Bounce brand manager. "We've been researching for many years to find a way to evolve the benefits of fabric softener to further suit the needs of our consumers. The Bounce Dryer Bar truly is technology at its best."