P&G, NBCF kick off annual Give Hope campaign

CINCINNATI — Procter & Gamble and the National Breast Cancer Foundation have launched their annual campaign that emphasizes early detection in beating breast cancer.

The Give Hope campaign, now in its fourth year, is supported by various efforts by P&G and NBCF, including the MyPinkPlan.com, a website that features interactive tools and digital alerts that can help women create a personalized early detection plan.

Additional efforts include:

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  A special Give Hope BrandSaver, which will be distributed in Sunday newspapers on Oct. 2 and Oct. 16, will offer discounts on such P&G products as Olay, Pantene and more. For each Give Hope BrandSaver redeemed, P&G will donate 2 cents to the NBCF; and

  
  


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  Visitors of the Give Hope Facebook page can download a shareable badge to encourage friends to create their own early detection plan. For each badge created, P&G will donate an additional 25 cents to NBCF (up to $10,000). What's more, for every “like” at a new Facebook page representing P&G’s beauty brands, P&G will donate 10 cents to NBCF (up to $100,000) to further support their mission of saving lives through early detection.

  
  

Each of the efforts are in line with supporting National Breast Cancer Awareness Month in October.

“Breast cancer has impacted millions of women, families and communities, and the P&G community is no exception,” P&G's research and development innovation section head Tricia Hertz said. “As someone who has been touched personally by the disease, I want women to know that it’s critically important for every woman to work with her doctor to develop the optimal early detection plan for her needs. Through my experience, I’ve learned that the right early detection measures can and must be taken in order to detect and beat this terrible disease.”