P&G updates Pampers Cruisers, announces special promotion with Target

MINNEAPOLIS — Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

"We are really excited to offer these new and improved diapers," said Tricia Higgins for Pampers external relations. "We have listened to what parents really like about our diapers and responded by adding those features, such as the softness from Swaddlers, to our Cruisers diapers, which are available in sizes 3 and 4."

The revamped Cruisers line is available at retailers nationwide. In addition, as part of the launch of the new Pampers Cruisers, Target will feature in-store displays and high-value gift cards with select purchases, as well as offer up to $5 in coupons for Pampers. Special offers also will be available through August on both Target and Pampers Facebook pages.