P&G's new Bounty product rolls across America

CINCINNATI Procter & Gamble's new Bounty Huge Roll is on a journey to help those in need, with the paper towel brand pledging to make a $50,000 product donation to five local food banks nationwide with the help of consumers in local communities.

The Bounty Huge Roll is making stops in San Antonio, Texas; Grand Rapids, Mich.; Cincinnati; Natick, Mass., and North Bergen, N.J., and Bounty will donate the paper towels raised for the food banks in each local market at the end of the cart's cross-country journey. At each stop, consumers who come out to see the Bounty shopping cart will be able to pick up coupons for the new Bounty Huge Roll to test in their own homes.

"Just as the new Bounty Huge Roll aligns with our commitment to provide consumers with huge value, our goal through this campaign is to make a huge difference in the lives of those in need," said Chris Brown, Procter & Gamble marketing brand manager, Bounty. "Local food banks are critical to serving people in need in communities across the country, and our hope in pledging to raise $50,000 worth of paper towels, is to incite people into action so together we can make a difference."