Phocus expands its retail distribution

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Phocus expands its retail distribution

Fans of Clear/Cut Phocus products in select New York regions can stop by a nearby location to pick up what they’re craving.

The brand, which is part of the Big Geyser portfolio, announced that its beverages can now be found in all five New York City boroughs, Long Island, Westchester and Putnam County.

"We are always interested in providing best-in-class and better-for-you options to our customers, and we're thrilled to introduce Phocus to our portfolio," Jerry Reda, a Big Geyser representative said. "Big Geyser is proud to be an early adopter of the functional water category and to able to deliver this unique, enhanced sparkling option to New Yorkers."

Developed by two entrepreneurs who were seeking an alternative to sugary sodas that continued to provide energy from caffeine, the company's products can currently be found in Kentucky, Indiana, Ohio and Tennessee.

"We created Phocus out of a market need for a premium sparkling water that would deliver the energy boost we all want but without all the sugar and 'bad stuff' found in traditional sodas and energy drinks," Tom O'Grady, the CEO of Clear/Cut Phocus said. "We're incredibly proud of the overwhelming response that consumers, media and tastemakers have had to Phocus, and we are thrilled to be teaming up with a force like Big Geyser Inc. to bring this exciting new product to New York City and beyond."

In addition to providing consumers with a natural energy boost, the brand’s products contain L-Theanine, which is a natural amino acid that is known to reduce anxiety and enhance focus, the company said.

Phocus’ beverages are available in several flavors — grapefruit, cucumber, blood orange, yuzu and lime and natural.