Pillsbury kicks off annual baking contest

MINNEAPOLIS Pillsbury wants consumers to get their bake on by enterting their annual bake-off contest.

Creative home cooks must enter online at www.bakeoff.com or via the Spanish language site www.quericavida.com between now and April 20, 2009, for a chance at the million-dollar grand prize. Four recipe categories define the kinds of recipes consumers should submit for the Bake-Off competition, including appetizers, breakfast, dinner and dessert.

General Mills, along with returning contest sponsors General Electric, The J.M. Smucker Company, Eggland’s Best, Land O’Lakes, Inc., Fisher Nuts, and new sponsor The Hershey Company, will celebrate the 60th anniversary of the venerable Pillsbury Bake-Off Contest.

This year's contest provides consumers with extra ingredients for their use, courtesy of the contest sponsors, and also will give them a chance to help determine 10 of the 100 final recipes.

The contest finals will take place April 11 to April 13, 2010, at the newly built Waldorf-Astoria Orlando and Hilton Orlando Bonnet Creek hotel in Florida.