Planet H20 launching bottled water line

NASHVILLE, Tenn. -- A new brand called Planet H2O is rolling out a new line of bottled alkaline water that contains minerals such as calcium, magnesium, potassium and silica that promote good health and growth.

Planet H20 says the water comes from a previously undiscovered freshwater aquifer near Linden, Tenn., and is some of the purest, premium drinking water in the world. The aquifer is also believed to be the deepest sourced artesian water in the USA. The water is slowly filtered through 500-million-year-old rocks and bottled at the source in a newly constructed bottling facility utilizing solar technology, according to Planet H20.

“We have developed a world-class premium, natural artesian water resource,” said Jim Bruner, president of Planet H2O. “Once we received the results from a number of water quality studies showing the level of purity, we then began construction on a state-of-the-art production facility.”

Unlike processed or “dead” water, which is acidic and absent of any mineral content, Planet H2O is “living” alkaline water, containing minerals like calcium, magnesium, potassium and silica.

Because the aquifer is sealed and entirely free of surface contaminants, the water is pure. One of these contaminants, tritium - found in nearly all drinking water today - is notably absent in “tritium-free” Planet H2O.

Following completion of the facility, the water is now prepared for distribution, and Bruner believes Planet H2O will appeal to an emerging demographic in the food and beverage industry.

“We’re targeting the health-conscious consumer, providing great-tasting and pure alkaline water with minerals that are the cornerstone of a healthier lifestyle,” Bruner said.

Planet H2O bottled water will hit retail shelves in mid-July.