Planters sets sail with sea salted nuts

EAST HANOVER, N.J. Planters has a new quality innovation on deck with a fresh twist on its famous beloved salted snacks.

The company announced that it has added pure sea salt to its snack nut products, including Cocktail Peanuts and Dry Roasted Peanuts, Cashews Halves & Pieces, Deluxe Whole Cashews, Mixed Nuts and Deluxe Mixed Nuts.

With a strong commitment to delivering great taste and quality to consumers for more than 100 years, Planters has always sought innovative ways to lead the snack nut category. The move to sea salt was a natural evolution for the brand because of the popularity and desire for sea salt among consumers.

Celebrity chef Tyler Florence said people today are increasingly looking for "updates" to familiar favorites that are on trend and in line with their own personal taste preferences.

"As an iconic brand that has always been synonymous with quality and great tasting products, Planters change to pure sea salt will make the Planters nut offerings even more exciting and relevant to the millions of people who love the brand, and have for years," Florence said.  "From a chef's perspective, pure sea salt really takes the products to a whole new level of quality."