STAMFORD, Conn. — Nestle Waters North America’s Poland Spring brand this week unveiled its new “Greatness Springs from Here” marketing campaign, which focuses on the northeast, which is where the water brand is sourced. The campaign highlights local people who make a positive impact on their communities through their passion.
The first series of ads features 88-year-old volunteer ambulance driver and Maine resident Edna Mitchell. There is a 30-second online spot featuring her that is target to the northeast region. The brand’s additional content will include employee stories and social media content that highlights local greatness.
“Edna’s vitality and passion for helping people is what inspired us to share her story as part of the ‘Greatness Springs from Here’ campaign,” Nestlé Waters North America’s VP/GM regional spring waters Amy Wirtanen said. “The positive impact she makes in her community embodies the kind of greatness we’d like to celebrate. As neighbors who live and work in Maine, our Poland Spring employees know there are many ordinary people doing extraordinary things throughout the region. We hope our campaign will instill a sense of pride among those who live in Maine and inspire others to share their stories.”