Popsicle rolls out Yosicle line

ENGLEWOOD CLIFFS, N.J. — Popsicle has grown its brand to include a line of treats that contain nonfat yogurt.

Yosicle pops are available in four varieties and three shapes, including:

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  Yosicle Torpedo! pops feature three flavors in one low-fat, creamy pop: purple berry, watermelon and vanilla;

  
  


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  Yosicle Duos! pops feature creamy yogurt on the inside with flavored ice on the outside. These low-fat pops have two flavors on each stick and are available in two variety boxes: watermelon-vanilla and cotton candy-vanilla or purple berry-vanilla and cherry-vanilla; and

  
  


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  Yosicle Layerz! pops feature two flavors per low-fat pop and are made with flavored ice on the top and creamy yogurt on the bottom. They are available in two flavors: cotton candy and vanilla and orange and vanilla.

  
  

As part of the launch, Popsicle has partnered with Tom Kenny, the voice of Nickelodeon's SpongeBob SquarePants, to launch the "Your Yosicle Adventure" contest on Facebook. The online competition invites fans to create their own ending to an animated adventure — one where a character named Popsicle Pete collides with yogurt to create a Yosicle pop. Through June 12, consumers can submit their scripts via the Popsicle Facebook page. All eligible entries will be reviewed and scored by a panel of judges, including Kenny, and will be judged on humor, creativity, how well the entry completed the original story and alignment with the Popsicle brand.

"Popsicle has been surprising and delighting families with new and exciting flavors and products — like Yosicle pops — for years," Popsicle senior brand manager Brian Critz said. "Now, we're encouraging consumers to surprise and delight us with creative and unexpected adventures for Popsicle Pete."