Post kicks off tour

PARSIPPANY, N.J. — Post Foods is inviting consumers to “join the whole-grain resolution” with its latest campaign.

The cereal company said it is bringing an interactive tractor display to several major cities, including New York, Los Angeles, Tampa, San Diego and Orlando throughout January and February. The goal: to teach consumers why ingredients in such cereals as Post Shredded Wheat, Grape-Nuts and Post Raisin Bran give you an advantage in the morning.

“Consumers need to go beyond looking at the nutrition label and understand where nutrients like fiber and antioxidants are coming from when they pick something like a breakfast cereal,” said Mark Izzo, director of research and development for Post Foods. “Other cereals contain fiber in highly processed, unnatural forms that look nothing like food products. Post Shredded Wheat, Grape-Nuts and Post Raisin Bran contain only naturally occurring ingredients like whole-grain fiber and whole wheat ... exactly what you would expect to see in a wheat field.”

For more information on Post Shredded Wheat, Grape-Nuts and Post Raisin Bran, visit PostNatural.com.