Price Chopper, EatingWell join forces to promote smart eating

BURLINGTON, Vt. Price Chopper Supermarkets announced Wednesday it has established a partnership with EatingWell Media Group, an independent communications company that produces an award-winning national consumer magazine, a popular Web site focused on healthy eating, nutrition-related books and e-mail newsletters. The two companies will join to report current nutrition and health news, provide consumers with tasty yet healthful recipes and promote smart eating.

“EatingWell Magazine is to food what Sports Illustrated is to sports, what Rolling Stone is to music and what Time Magazine is to current events,” said Price Chopper’s vice president of public relations and consumer services, Mona Golub. “EatingWell’s irresistible recipes and reliable nutritional information are linked to a host of highly regarded sources for food and health information, including The FoodNetwork.com, MSN Lifestyles, HealthPartners, Yahoo! Food.com, Web MD and DiscoveryHealth. And now, Price Chopper is poised to share a dynamic cornucopia of recipes and food information by offering the fruits of EatingWell’s labor to our customers.”