Pringles commences campaign for Stix

NEW YORK To promote Pringles Stix, its inaugural baked product, Pringles is airing a TV commercial and print ad campaign, the company said.

Animated with a couple of stick figures—Mr. Pringles and a female partner—dancing to a disco song, the first 30-second spot aired Monday, April 28.

Deputy chief creative director at ad agency Grey, Rob Baiocco, said it was a challenge to create the campaign because the shape of the new Stix products is so different than any other Pringles product of the past. “Everything other than the stick itself screams Pringles,” he said.

The commercial will run on both cable and network TV. Other elements of the campaign include a 15-second spot, a print ad, an in-store presence and sample program utilizing Tupperware which will go into action next month. The campaign is the project of Grey marketing group’s G2 team.

Pringles Baked Wheat Stix come in four flavors; crunchy wheat, honey butter, pizza and vanilla, and are available from retailers nationwide.