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Pringles introduces baked snack sticks

3/31/2008

CINCINNATI Pringles brand snack chips have released a new product—Pringles Stix, a healthy variation on their line of salty snacks.

The baked wheat cracker sticks are purportedly lower in fat than fried snack chips. They are also free of trans fat and 90 calories per serving.

The four flavors of Pringles Stix include Crunchy Wheat, Honey Butter, Pizza and Vanilla. Each flavor is sold in a 6.8-oz. box containing ten .68 oz Packs, retailing for around $3.49.

Bryan Hamilton, brand manager for Procter & Gamble North America, said Pringles is excited about the nationwide launch. “Pringles Stix has been released in select regions and the feedback has been tremendous,” he said. “People really do enjoy a convenient, portion-controlled snack.”

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