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Product innovation infuses coffee flavor into new variety of Twix


HACKETTSTOWN, N.J. Twix Brand today announced the introduction of Twix Java with real espresso beans and coffee-flavored caramel—offering consumers a new type of “coffee break.”

The limited-edition candy bar, available in stores nationwide through February 2008, is a three-layered blend of coffee-flavored sweet caramel coated over a chocolate cookie and covered in milk chocolate. According to Food Processing Magazine, coffee flavors are showing renewed popularity in desserts, including pastries, yogurt and ice cream. With consumer demand for coffee and coffee-flavored products growing, many are looking for new ways to get their java fix and can find it in Twix Java, which contains a small amount of naturally occurring caffeine.

Now available in food, mass, club, convenience and drug stores nationwide, Twix Java come in 2-ounce single packs comprised of two Twix bars and retail for $.55.

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