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Progresso introduces vegan 'Good Natured' soups


MINNEAPOLIS -- Progresso is launching a new vegan soup line that offers consumers unique flavor varieties with no preservatives or colors from artificial sources.

The iconic soup brand's new Good Natured soups offer ¾ cups of vegetables per serving. Available in three flavors: Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables, Good Natured soups are vegan, using different bean bases and vegetable purees to achieve a creamy texture, all while not using any dairy ingredients.  

"We know that consumers are more interested in plant-based diets. With Good Natured soups, we're celebrating vegetables and showing that beans are not boring and lentils can be fun," said Roger Galloway, Progresso marketing manager. "Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavors will satisfy your hearty appetite."

Good Natured soup is available now at retailers nationwide in the soup aisle and has a suggested retail price of $3.29 per 17-ounce carton (2 servings). 

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