Purple Beverage Co. appoints new CEO

FORT LAUDERDALE, Fla. Purple Beverage Company, Inc. announced that it has appointed a new CEO to move the company forward.

Geoffrey Winters will take over the helm as the CEO and chairman of the board of directors of Purple Beverage Company, Inc.

Purple founder Ted Farnsworth, who will be stepping down as the Company's CEO and Chairman, said, "After going through a very difficult time over the last several months, we are now re-energized. This is a positive move for the company, the brand, and the shareholders. We feel Geoff is the perfect fit to take Purple to the next level."

Winters was managing director of Lehman Brothers Brokerage & Investment Banking in New York where he structured over $2 billion in private and public offerings. He also served as managing director for the New York firms of Paine Webber Equity & Investment Banking and Gruntal & Co. Equity & Investment Banking.

"I believe Purple was just one more victim of the current financial environment, but now the company will position itself for the future," said Winters. "I think the brand has great value and I look forward to the challenge. We will be looking at various options for the company including joint ventures and acquisitions."

Introduced in late 2007, Purple is a unique and tasty blend of seven antioxidant-rich fruits, including the exotic acai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are blended into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink, as part of a healthy fruit smoothie or as a mixer for cocktails.