Purple Beverage Co., Big Geyser sign distribution agreement

FORT LAUDERDALE, Fla. The Purple Beverage Co. announced it has signed an agreement with Big Geyser for the distribution of its Purple beverage throughout New York City’s five boroughs, Westchester County and Long Island’s Suffolk and Nassau counties.

Big Geyser is one of the largest independent, non-alcoholic beverage distributors in New York state and is the largest distributor in New York City, delivering its top-name beverage brands to convenience, drug and grocery stores, mass merchandisers, gas stations, restaurants and food services outlets throughout this region.

Purple, a fusion of seven antioxidant-rich juices featuring the exotic acai berry as well as black cherry, pomegranate, black currant, purple plum, cranberry and blueberry, will join Big Geyser’s beverage lineup, which already includes Glaceau’s Vitaminwater and Smart Water, Muscle Milk, Perrier, Mistic Beverages, Crystal Light, Poland Springs and Tazo Tea, among others.

“Teaming up with Big Geyser to bring Purple to consumers throughout the New York region is a huge milestone for Purple,” said Ted Farnsworth, Purple's founder and chief executive officer. “Big Geyser is known in the beverage industry as the ‘one to watch’. It distributes only the finest beverages and has brought many hot new brands to market. The addition of Purple to its lineup not only increases our exposure but also constitutes a great endorsement of the quality of our beverage, and we anticipate a significant boost, both in name recognition and demand for Purple, throughout the entire metropolitan area.”

Purple has developed a loyal following of health and taste-conscious fans from coast to coast since it launched in 2007. The all-natural, no-sugar-added beverage can be found in health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in select locations, including New York, Los Angeles, Miami and Hawaii. In February, it became available in select GNC locations.