Purple beverage distribution gets boost from GNC

FORT LAUDERDALE Purple Beverage Company has announced that its signature bottled drink, Purple, will be shipped out to an additional 700 General Nutrition Centers for a total presence in 1,500 GNC stores across the United States.

The company said that plans for expansion were the result of the drink’s rising popularity. Sales of Purple have been particularly successful in GNC stores since the beginning of the year.

Ted Farnsworth, chief executive officer of Purple Beverage Company, said “We are thrilled that Purple has been so well-received by GNC customers and that GNC has decided to feature Purple in even more stores. This is representative of the reactions that we have received from consumers nationwide who are looking for healthier alternatives to sugary soft drinks and have made Purple their beverage of choice.”

Purple is an all-natural, preservative-free beverage with no added sugar made from antioxidant-rich fruit juices such as acai berry, black cherry, black currant, blueberry, cranberry, pomegranate and purple plum.

Purple is sold in many GNC stores across the U.S. as well as in drug stores, convenience stores, health food stores and supermarkets. It retails for about $34.99 per case of 12 bottles. Consumers may also purchase Purple online at www.gnc.com, or get more information at www.drinkpurple.com.