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Pyramid introduces new packaging for three beers; slated to roll out new items in 2012


SEATTLE — Pyramid Breweries has overhauled its packaging for three of its beers.

The company said its flagship Pyramid Hefeweizen beer, along with the brand's Apricot Ale and Thunderhead IPA, will include pyramids as the focal point of the new design, along with a new font, both of which are designed as a tribute to the brand's original look and feel. Pyramid said it will apply the new look to all of its year-round beers, including six and 12-pack bottles, 22-oz. bottles and draught beer tap handles, later this month.

"The new Pyramid design better reflects the rich tradition and heritage of the Pyramid brand and our Pacific Northwest home," Pyramid brand manager Ryan Daley said. "Consumers can expect to see new packaging that brings back the iconic pyramids, featured among mountains and trees, reinforcing our Pacific Northwest roots that date back to 1984."

In addition to the packaging overhaul, the company also announced that in 2012, one of its seasonal beers, Pyramid Outburst, will become available all year round. Pyramid also will debut approximately 11 new beers next year.

"We know that continuous innovation is key for our craft beer consumers," Daley said. "We're looking forward to 2012 as we create more unique varieties and experiences for people to discover and enjoy our beers."

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