Quaker brings 'SuperGrains' to the breakfast table

CHICAGO --  As more consumers look to diversify their grain intake, Quaker is adding two new products to the breakfast aisle.

The brand is rolling out SuperGrains Instant Hot Cereal and Real Medleys SuperGrains Granola. 

Quaker SuperGrains Instant Hot Cereal is offered as a convenient instant oatmeal pouch in Honey Almond or Apples & Cinnamon flavors. SuperGrains Granola contains a blend of super grains and seeds, along with sweet fruit pieces and crunchy nuts, and is available in Cinnamon Apple Walnut and Blueberry Pecan.

"We're committed to uncovering the power of the whole grain oat to help fuel the busy lives of families, while at the same time offering delicious varieties," said Lesley Butler, senior marketing director, Quaker Foods North America. "That's why we're excited to introduce these new SuperGrains products with even more grain variety, tastes and textures." 

Now more than ever, desire for grain variety is increasingly important as the 2015 U.S. Dietary Guidelines recommend more nutrient dense and plant-based foods – including whole grains – as part of a healthy lifestyle. 

New Quaker SuperGrains Instant Hot Cereal and Real Medleys SuperGrains Granola are available at retailers nationwide for a suggested retail price of $4.19 and $3.99 respectively.