Quaker Oats to make morning time meals easier for consumers

CHICAGO — Quaker Oats will bring a new solution to consumers who say they’re too short on time to squeeze eating breakfast into their morning routine. The brand’s new Quick 3-Minute Steel Cut Oats takes what is normally a 30-minute cooking process and condenses it down to three minutes.

"At Quaker, we love to bring the goodness and great taste of oats to consumers in new and exciting ways," said Joe Silverman, senior marketing director for Quaker Oats. "Our new Quick 3-Minute Steel Cut oatmeal is ready in minutes, making it an easy option for those craving hearty and delicious steel cut oats, but who may not have been enjoying them due to time constraints.”

The product will be available in two varieties: original and flavored. The original contains 4 g of fiber and 40 g of whole grains per serving. A 25-oz. canister retails for $4.99. The flavored varieties are offered in Blueberries & Cranberries and Brown Sugar and Cinnamon, with each serving containing 3 g of fiber. The flavored varieties have a suggested retail price of $4.19 per box.