Quaker Oats, Zazu introduce mobile app

CHICAGO — Quaker Oats has teamed up with digital startup company Zazu to launch the Zazu Mornings mobile application.

The app, which now is available for Android and Apple iOS, is designed to deliver a different kind of morning alarm. Zazu Mornings wakes users up with a soothing voice that relays the day's important information, including local weather, daily calendar, traffic, news and even breakfast ideas. Additionally, users are able to customize their information sources and set alarms that trigger the delivery of a personal newscast first thing in the morning and throughout the day, all from a humanized voice.

"Zazu is a new opportunity for us to connect with our consumers when our products are most relevant to them," Quaker Oats director of digital Barbara Liss said. "For example, with Zazu, when a user wakes up to a snowy day with back-to-back meetings, we can share the idea to start their morning with the latest weather report and Instant Quaker Oatmeal, for a breakfast that will warm them up and help sustain them for their morning activities."