Raley’s launches grocery price comparison program

WEST SACRAMENTO, Calif. Raleys and Northern California partner stores, Bel Air and Nob Hill Markets, have launched a program called “Your Ticket to Savings,” a program that helps communicate to shoppers how much they save on each visit, Raley’s president and chief executive officer, Bill Coyne told press outlets this week.

Multicolored tags and tickets have been added to Raley’s shelves with a system of color coding the demarcates ad specials (red) bargain buys (green), store brand deals (yellow) and other specially priced items that can help shoppers meet their budgets, the company said.

Furthermore, Raley’s, Bel Air and Nob Hill have added special “Did You Know?” signage that carries the point-by-point price differences between the three brands for better price-point shopping comparisons, the company said.