In The Raw sweeteners kick off TV ad campaign

NEW YORK — The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

The ad spots, created by Mother New York, tap into the truths of human nature as they relate to all things food — showing the influence of Sugar In The Raw and zero-calorie Stevia In The Raw on consumer behavior when faced with everyday decisions — according to Cumberland Packing, the company behind the In The Raw brand. The ads feature the voice of actress Frances McDormand and are directed by Academy Award nominee Brett Morgen.

Click here to see the ad spots.