Recovery beverage now available at Duane Reade

NEW YORK Halo Labs LLC., the creator of Code Blue Recovery Drink announced that Duane Reade will carry Code Blue throughout its locations in New York City.

Code Blue is the first ready-to-drink beverage to contain the powerful antioxidant reduced glutathione, a key mechanism in the body’s purification process. Code Blue's taste is derived from prickly pear juice, agave nectar and natural citrus flavors.

The beverage's formula is tailored for people who enjoy going out late but need to wake up feeling refreshed the next morning. Designed to be consumed before, during or after a night out, it speeds up the recovery process and bring the body back into balance. Its powerful ingredients helps combat dehydration, replenishes vital nutrients and removes harmful toxins from the body.

"We are very excited to have Code Blue on Duane Reade’s shelves,” said Jeffrey Frumin, co-Founder and CEO, Code Blue.  “Duane Reade has prime locations in one of the most exciting cities in the world and understands the needs of the active New York customer.”

Code Blue will support the brand through in-store promotions and a New York-focused marketing campaign that will utilize co-branded materials. In addition, the Code Blue guerrilla marketing team will be sending customers in New York to Duane Reade stores.

"As we expand and improve our merchandise offerings, we are excited to add Code Blue to our extensive beverage selection and comprehensive list of products that are tailored to New Yorkers’ busy and exciting way of life,” said Joseph Magnacca, SVP and chief merchandising officer, Duane Reade.  “At Duane Reade, we are constantly looking for ways to provide our customers with valuable product offerings that help promote the unique New York lifestyle."