Red Bull expands Editions line


SANTA MONICA, Calif. — Red Bull North America is expanding its Editions line of beverages. Consumers can now expect to see Red Bull Orange Edition, Red Bull Cherry Edition and Red Bull Yellow Edition on store shelves. The company noted that the new beverages will meet a blossoming demand for zero-calorie flavored energy drinks — a category that makes up 59% of overall energy category growth, according to data from Nielsen.

The entire Red Bull Editions line — comprised of Red Bull Red (cranberry), Blue (blueberry), Yellow, Orange and Cherry — are sold in single-serve, 12-oz. cans and are similarly priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. Four-packs of Red Bull Red, Blue, Yellow and Orange in 8.4-oz. cans also are available for sale. 

According to the company, Red Bull has now given wings to consumers in more than 166 countries across the globe. Last year alone, more than 5.5 billion cans were consumed, 2 billion of which occurred in the United States. 

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