Reed's launches nausea relief beverage

LOS ANGELES Soda maker Reed's is gearing up to introduce a nausea relief beverage to drug stores nationwide.

"Reed's Rx" Natural Ginger Nausea Relief is being launched in convenient 4-packs of 5.5-oz. cans and is a brew of fresh ginger, honey, pineapple juice, and lemon and lime juices with added vitamin B6.

"The 'Reed's Rx' product line represents an exciting new growth area, and is a testament to the naturalness and healthiness of our products, which can be used to treat nausea and motion sickness," said Neal Cohane, Reed's SVP sales and marketing. "This new product allows us to access over 240,000 convenience, grocery, and drug stores across the U.S. that have stomach aisles offering over-the-counter nausea relief products, as well other channels, including hospitals, cancer centers, airports, and cruise ships, where consumers are looking for natural alternatives. We believe this represents an exciting new opportunity to significantly grow our sales beyond traditional food and supermarkets."