Reese’s unveils smaller, thinner peanut butter cups

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Reese’s unveils smaller, thinner peanut butter cups

11/02/2018
Reese’s peanut butter cups are getting a new slimmer look in the upcoming year.

The Hershey, Pa.-based company, part of the Hershey portfolio of brands, announced an additional way for fans of the chocolate to enjoy the sweet treat beginning in March 2019,

“America, we’re excited to give you another way to enjoy that irresistible, delicious, salty, sweet combo that can only come from Reese’s,” Veronica Villasenor, senior director at Reese’s, said. “We’re giving you what you want, for every part of your day, and you can have more than one. You’re welcome.”

Reese’s Thins are 40% thinner than regular the regular version of the peanut butter cup and come individually wrapped in a bag, the company said.

Further information will be released at a later date. For now, consumers can stay up to date with the product on social media by using the #NoWrongWay and #NotSorry hashtags.