Reese's, ESPN partner for football program

HERSHEY, Pa. — Reese's Peanut Butter Cups and ESPN on Monday announced a new program surrounding the network's college football properties. Reese's will be an official sponsor of the new college football playoff, as well as a sponsor for ESPN College GameDay Built by the Home Depot and ESPN College Football. 

 

Reese's will hold promotional rights to these trademarks. It will also utilize on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on Jan. 12.

 

“Reese’s brand is proud to join forces with ESPN for this new and exciting era in college football,” said Jennifer Podhajsky, VP US Chocolate, the Hershey Co. “With the new College Football Playoff upon us, this gives the Reese’s brand an expanded and exciting opportunity to continue our leadership within intercollegiate athletics and brings the perfect combination of chocolate and peanut butter to college football fans nationwide.”   

 

Reese's is no stranger to the athletics arena: It currently serves as the official candy partner of the NCAA, host of Reese’s Final Four Friday and title sponsor of the National Association of Basketball Coaches’ Reese’s College All-Star Game, the brand stated. 

 

For Ed Erhardt, ESPN's president of global customer marketing and sales, the combination of confection and college athletics is truly sweet. 

 

"Few combinations rival chocolate and peanut butter, but college football and Saturdays is among them," Erhardt said. “We look forward to joining the assets of ESPN and Reese's during this new era of the College Football Playoff to introduce yet another great combination to college football fans."