Reese’s shows love with new campaign

6/17/2009

HERSHEY, Pa. Reese’s brand kicked off summer with the “Reese’s Loves You Back” on-pack, instant-win promotion in stores now.

Now through Dec. 31, fans have the opportunity to win up to $2.5 million in cash prizes toward gasoline and groceries. On June 22, a surprise gasoline and grocery giveaway event will be rewarded to the No. 1 Reese’s-loving city in America to celebrate the launch of the new Reese’s Dark Chocolate Peanut Butter Cups.

“Reese’s fans are very enthusiastic about the perfect taste experience that only Reese’s can deliver, and we believe our loyal fans deserve to be thanked and given something back for their devotion to the brand,” said Michele Buck, SVP and global chief marketing officer for Hershey. “As the cost of gasoline and groceries rise, we saw the combination of putting cash back into consumers’ pockets and the launch of the delicious new Dark Cup taste experience as a perfect way for Reese’s to give back.”

In order to win, fans are invited to look inside specially marked wrappers of various Reese’s products. Specially marked Reese’s products are available in June, while supplies last, at mass, grocery, drug and convenience stores.

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