Reese’s unveils Outrageous Bars in exclusive sampling
ROYAL OAK, Mich. – The number one Halloween candy in America by Hershey, Reese’s has unveiled its newest product. The Reese’s Outrageous Bars. Debuting next year, caramel and crunchy Reese’s Pieces candy will be surrounded by peanut butter covered in smooth milk chocolate.
The candy bar made its official debut at the Royal Oak, Mich., annual Spooktacular celebration. Noted for its legendary holiday celebrations, the brand decided there was no better time or place to sample the product.
“It is in Reese’s DNA to take it to the next level, so giving the exclusive first taste of Reese’s Outrageous Bars to our fans in Royal Oak during Spooktacular seemed like the perfect time and place!” said Ryan Riess, senior brand manager of the Reese’s Brand. “What could be more outrageous than pairing the country’s favorite Halloween candy brand with one of the country’s most festive and already outrageous Halloween celebrations?”
During the festivities, attendees gathered a covered storefront and waited until the clock struck zero. Cannons erupted with Reese’s-colored confetti and a drum line made its way down Main Street as the curtain fell away, showcasing the Reese’s Outrageous Bars. Overall, 30,000 samples were distributed during the event – one of the largest ever for the brand.
The new Reese’s Outrageous Bars will be available nationwide beginning May 2018 in a 1.4 oz. standard bar (SRP $1.09), a 2.95 oz. King-size (SRP $2.09) and a 10.5 oz. bag (SRP $3.89).