Report: Consumers more interested in ethnic flavors

Americans are broadening their food horizons. ReportsnReports, an online market research reports library, published a new market research report titled “Packaged Food in the U.S.,” which indicated that ethnic food interest has drastically increased.

The report stated that the demand was mainly driven by the Millenial generation (born between 1980 and 2000), more consumers cooking at home due to the recession and the rise in commodity prices in 2008. It attributed the rise in interest to the growth of Asian and Hispanic populations, and increased TV and Internet exposure to other cuisines.

New Asian and Latin flavors have emerged in the frozen-ready meals and sauce segments. Spicy chili/pepper sauces sales topped all others in the sauces, dressings and condiments category in 2011.

The report covers a broad array of food market segments, including food service, breakfast cereals, canned/preserved food, chocolate confectionary, frozen processed food, and sauces, dressings and condiments.

For the complete report, click here.