ReportersNotebook — Consumables, 5/2/11

SUPPLIER NEWS — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands to include a Tapatio hot-sauce-flavored product. All three products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients in the Tapatio hot sauce recipe. They are available at in small bags (99 cents) and large bags ($2.99).

Mars Chocolate said its Kudos brand debuted a new and improved line of granola bars this May. Kudos will don flavors from M&M’s, Dove and Snickers in a 10-count pack ($2.99) and a 30-count variety pack ($6.99).

Coca-Cola has developed 100% recyclable stand-alone display racks, dubbed Give It Back racks. The racks currently are being tested in select markets and are expected to become widely available in late 2011. “Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging,” said Gary Wygant, VP business development of Coca-Cola Recycling.

EXECUTIVE NEWS — Kraft Foods announced that its EVP and CFO, Timothy McLevish, will leave the company in mid-2011. McLevish will shift his CFO responsibilities to EVP operations David Brearton. Kraft said it has initiated an external search to fill Brearton’s current role as EVP operations.