Research confirms pomegranate’s health benefits, POM sales on the rise

10/15/2008

LOS ANGELES Recent research has affirmed pomegranate’s various health benefits, and the juicy, red fruit’s sales have soared in response. POM Wonderful, the leading seller of pomegranate products, has dished out approximately $25 million on research in order to authenticate its nutritional perks.

In response, the fruit has been added to more than 400 new food products in the past year, including salad dressing, power bars, vodka, cereal and tea. “Ten years ago, only 10 percent of the (U.S.) population had ever tasted a pomegranate,” said Tom Tierandsen, manager of the California Pomegranate Council. “Now, we see no slowing in demand. People are using them in so many different ways.”

Besides being loaded with antioxidants, the pomegranate has been found to improve blood flow, promote prostate health and slow aging. It’s also a good source of vitamin C, vitamin B5 and potassium.

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