Rice Krispies Treats adds two new permanent flavors

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Rice Krispies Treats adds two new permanent flavors

By Gisselle Gaitan - 12/20/2017
Kellogg’s Rice Krispies Treats is introducing two new permanent flavors, to the brand’s portfolio. The new additions, Birthday Cake and Cookies ‘n’ Cream were inspired by the most sought-after flavors of homemade treats on social media and will launch in retailers nationwide in January.

"We are so excited to announce these brand-new flavors," Emily Minardi, associate marketing director of Rice Krispies Treats, said. "Every day presents a reason to celebrate, whether it's a big occasion like a birthday or a little victory like completing a math test. With the new Birthday Cake and Cookies 'n' Creme flavors, you have delicious treats for celebrating that will bring big smiles to your whole family and give you even more to love."

The Birthday Cake flavor features colorful rainbow sprinkles and a crème drizzle. Cookies ‘n’ Cream contains chocolate cookie crumbles and a crème coating. Both launches will be available in Rice Krispies Treats write-on wrappers to create custom messages of encouragement and love.

More information about each of the flavors can be found on the company's website.