Rite Aid introduces Tugaboos baby care line

CAMP HILL, Pa. Rite Aid on Thursday introduced its new private-brand baby care line Tugaboos, beginning with Tugaboos diapers that now are available at all Rite Aid stores.

The new baby care line is part of Rite Aid's plan to revamp its entire private brand program with a new look, new brands and additional offerings to meet the needs of today's value-driven consumer.

Creams, lotions and wipes are among the products that will be added to the line of Tugaboos baby care products.

Parents and caretakers can watch short informational videos about Tugaboos premium diapers and Tugaboos training pants on Rite Aid's Video Values online savings program site at RiteAid.com, earning $1 off coupons.