Ruffles creates 'ultimate' snacking experience

PLANO, Texas — PepsiCo is expanding one of the flagship brands from its Frito-Lay division.

The company has introduced the Ruffles Ultimate line, which includes chips that feature ridges twice the size and depth of the ridges in original Ruffles potato chips, as well as dips that are made with chunks of real bacon or real beef and cheese to provide the "ultimate" snacking experience, the company said.

"Guys live for larger-than-life moments that fuel legendary stories they share for years," Frito-Lay North America VP marketing Tony Matta said. "Male bonding is a rite of passage for guys, and what better way to bond than by attending one of the most exciting parties on the planet. The Ruffles Ultimate line was created to fuel epic moments. It's in moments like these, often over a bag of chips, where recounting the tale is almost as fun as being there the first time."

Ruffles Ultimate potato chips are offered in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and an 8-oz. bag for a suggested retail price of $4.29. Ruffles Ultimate dips are available in 15-oz. jars for a suggested retail price of $3.99.